{"id":4039,"date":"2015-06-10T08:00:24","date_gmt":"2015-06-10T13:00:24","guid":{"rendered":"https:\/\/5bd4f92546.nxcli.net\/?p=4039"},"modified":"2024-12-05T15:38:29","modified_gmt":"2024-12-05T21:38:29","slug":"conference-swag-assembling-bags-people-will-actually-keep","status":"publish","type":"post","link":"https:\/\/www.bluecotton.com\/blog\/event-planning\/conference-swag-assembling-bags-people-will-actually-keep\/","title":{"rendered":"Conference Swag: Assembling Bags People Will Actually Keep"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4042\" src=\"https:\/\/5bd4f92546.nxcli.net\/wp-content\/uploads\/2015\/06\/bag-716667_640.jpg\" alt=\"bag-716667_640\" width=\"600\" height=\"399\" srcset=\"https:\/\/www.bluecotton.com\/blog\/wp-content\/uploads\/2015\/06\/bag-716667_640.jpg 600w, https:\/\/www.bluecotton.com\/blog\/wp-content\/uploads\/2015\/06\/bag-716667_640-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><em><strong>Need swag for your next event? Print custom bags and t-shirts in our <a href=\"https:\/\/www.bluecotton.com\/designer\">design studio<\/a>.<\/strong><\/em><\/p>\n<p>I want you to take a moment and think about the last conference you attended. You got a conference bag, right? What\u2019d it contain?<\/p>\n<p>Can you even remember?<\/p>\n<p>Don\u2019t be too upset if you can\u2019t. The truth is that many conference organizers don\u2019t pay attention to what their conference bags contain &#8211; some don\u2019t even know how to design them. The result is that anyone who attends their conferences ends up saddled with yet another forgettable, boring bag of burdens that\u2019ll just collect dust in their closet when everything\u2019s said and done.<\/p>\n<p>You don\u2019t want to be one of those organizers.<\/p>\n<p>\u201cSwag bags are a great way to show people you appreciated their presence at your event,\u201d <a href=\"https:\/\/attendify.com\/blog\/3-inspired-rules-for-curating-great-swag-bags\/\">reads a post on the attendify blog,<\/a> \u201cbut they have this effect only if they are done correctly,\u201d<\/p>\n<p>A conference bag is the first thing you\u2019ll give most of your guests. It\u2019s the closest thing to a first impression that you as an event manager can make. In order for it to be valuable, you need to ensure the bag is both well made and filled with quality items; stuff your guests will actually enjoy.<\/p>\n<p>In short, you want to hand out swag, not trash. That\u2019s where we come in. We\u2019re going to go over everything that goes into a good swag bag &#8211; and how you can put together one that\u2019ll leave guests smiling.<\/p>\n<p>Let\u2019s get started.<!--more--><\/p>\n<h2><b>Give The Gift Of Good Swag<\/b><\/h2>\n<p>Just as there are certain gifts that work will in any swag bag, there are also some items that you should never hand out to event attendees. Anything that\u2019s too heavy, generic, outdated, or unwieldy should be avoided like the plague. The first step in putting together an awesome swag bag is knowing the difference between good swag and bad.<\/p>\n<p>Here, according to award-winning author <a href=\"https:\/\/www.linkedin.com\/pulse\/20130908195835-39785422-the-swag-bag-dilemma\">Chester Elton<\/a> and Hubspot\u2019s <a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33361\/Event-Swag-Your-Attendees-Will-Love-and-Loathe.aspx\">Rachel Sprung<\/a>, are a few items that are a great choice for your conference bag:<\/p>\n<ul>\n<li>Mobile chargers: Everybody brings their smartphone or tablet with them to a conference&#8230;but not everyone remembers to bring a way to keep their gadgets juiced up. Handing out mobile chargers as swag will help them be more engaged, as they won\u2019t constantly be worrying about battery life.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Seasonal items: Is it summer? Hand out a pair of sunglasses or flip flops for the beach. Winter? Give people a scarf or some gloves to help with the cold. Spring? Why not hand out an umbrella in case it rains? According to Sprung, most businesses don\u2019t bother handing out seasonal items, so the very act of doing so differentiates you from other organizers.<\/li>\n<\/ul>\n<ul>\n<li>Moleskines\/journals: Most people need to write something down every now and again, and touchscreens aren\u2019t the best medium for that. Journals might not be the cheapest gifts in the world, but if you hand them out to your guests, you can be sure they\u2019ll make use of them, says Sprung.<\/li>\n<\/ul>\n<ul>\n<li>Water bottles: A reusable water bottle not only helps out the environment, it helps guests at your event to conveniently stay hydrated. Plus, it gives them something they can actually use in their day-to-day life.<\/li>\n<\/ul>\n<ul>\n<li>Relevant books: If there\u2019s a must-read book in your industry, putting it in a swag bag is probably one of the best things you can do, advises Elton. Any books that make an attendee\u2019s job easier or gives them industry insights are \u201ckeepers.\u201d<\/li>\n<\/ul>\n<ul>\n<li>High-quality clothing: \u201cYou can never have too many weekend T-shirts,\u201d writes Elton. Custom clothing &#8211; whether it\u2019s a T-shirt, a sweater, or a pair of pants &#8211; is an awesome choice for your gift bag. Just one warning, though: make sure your logo is subtle, \u201clike a crest or embroidered on a sleeve,\u201d explains Elton. \u201cIf you have to say something in a 13,000-point-type on the back, we\u2019re never going to wear it.\u201d<\/li>\n<\/ul>\n<ul>\n<li>Food: Wandering around a conference floor can be hungry work. Try tossing a voucher for nearby food vendors, an energy bar, or some fresh foods into your gift bag. People will appreciate the thought, especially if the food is tasty.<\/li>\n<\/ul>\n<ul>\n<li>Stuffed Toys: Plenty of people attending your conference have kids at home, and those who don\u2019t probably know somebody that does (or has a private appreciation for stuffed animals). Either way, handing out a branded stuffed toy at a conference is never a bad choice.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Digital Gifts: The world\u2019s increasingly digital these days, right? Why not give your guests some tech-related swag, then? A voucher for a free song\/movie on iTunes, a free industry-related application, or access to an exclusive online event can go a long way towards spicing up your swag bag.<\/li>\n<\/ul>\n<p>Good swag is stuff people want. It\u2019s stuff they\u2019ll actually use, both at your event and afterwards. Most important, it emphasizes quality and utility over quantity.<\/p>\n<p>\u201cIf attendees are more likely to chuck your gifts into the bin than to read\/wear\/write with\/or otherwise use them, skip it,\u201d says Attendify. \u201cKeeping quality in mind, a useful book or quality sweater will do a lot more for attendees than several junky gifts.<\/p>\n<h2><b>&#8230;And Avoid The Sin Of Bad Swag<\/b><\/h2>\n<p>By that same vein, bad swag is essentially garbage that no one\u2019s going to bother keeping. It\u2019s outdated, cheap, or simply useless to your guests. Drawing once again from Sprung and Elton, bad swag might include the following:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Useless books: Did one of your guest speakers write a book on how they got ahead in their field? That\u2019s great, but make sure you take a look at the reviews before you think of handing it out as a gift. Giving out a book nobody wants is as bad as not handing out a book at all.<\/li>\n<\/ul>\n<ul>\n<li>Unwieldy objects: Large, heavy objects are a definite no-no for conferences. Not only are they hard to pack, they\u2019re also a chore to cart around the show floor all day. You want your swag to make guests happy, not aggravate them.<\/li>\n<\/ul>\n<ul>\n<li>Tacky marketing merch: Are you thinking of handing out a foam finger, an obviously-branded ball cap, or something with a bunch of flashy lights on it? Don\u2019t, says Elton. You\u2019re giving your guests a gift with this bag, not trying to sell them something.<\/li>\n<\/ul>\n<ul>\n<li>Brochures: People aren\u2019t going to read your company literature if you foist it on them in a conference bag. Don\u2019t do it. \u00a0Avoid business cards, too.<\/li>\n<\/ul>\n<ul>\n<li>Anything cheap: This sort of goes without saying. Always go for quality over quantity. Stay away from pens, key chains, stress balls, and magnets. Not only are they super generic, people probably aren\u2019t going to use them anyway.<\/li>\n<\/ul>\n<ul>\n<li>Flash drives (or anything else that\u2019s outdated): We\u2019re living in the age of mobile phones, Google Docs, and Dropbox. Sorry to say, but this makes USB drives effectively obsolete. Instead of handing out a flash drive, why not distribute conference materials through a cloud storage platform?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Make Your Bag Look Cool &#8211; Maybe Even Make It A Case<\/b><\/h2>\n<p>Instead of just handing out a regular old cloth bag, why not give your guest a case or a tote bag? Provided it looks good, a branded case can be a gift in and of itself. If you want an example of what you <b>should <\/b>do in this case, <a href=\"http:\/\/attendify.com\/blog\/wp-content\/uploads\/2013\/10\/TED-Global-2010-conference-bag.jpg\">look at the bag organizers handed out at TED Global 2010<\/a>.<\/p>\n<p>It\u2019s pleasing to the eye, it looks good, it\u2019s high quality, and &#8211; most importantly &#8211; the logo isn\u2019t completely overpowering.<\/p>\n<p>\u201cFrom my experience, people enjoy using cases after conferences,\u201d EpicLaunch\u2019s Ben Lang explained to Inc Magazine. \u201cJust don\u2019t over-promote your brand on the case, otherwise people won\u2019t use it.\u201d<\/p>\n<h2><b>Pay Attention To Pop Culture<\/b><\/h2>\n<p>Your conference doesn\u2019t exist in a vacuum. Pay attention to the areas of popular culture your attendees are likely to know about, and consider working in a few references. You\u2019d be surprised how effective that can be.<\/p>\n<p>\u201cSome of the most popular swag items at conferences find a way to incorporate pop culture trends,\u201d <a href=\"http:\/\/mashable.com\/2011\/05\/12\/improve-event-swag\/\">writes Mashable\u2019s Erin Bury<\/a>. \u201cAt SXSW in 2010, <a href=\"http:\/\/sharethis.com\/\">ShareThis<\/a> had a variety of stickers with &#8220;quotes&#8221; from Kanye West (&#8220;I&#8217;mma let you finish &#8230; but ShareThis has one of the best sharing services of all time!&#8221;) and Mr. T (&#8220;I pity the fool who doesn\u2019t ShareThis!&#8221;). They were funny and relevant, while still getting the brand message across.\u201d<\/p>\n<p>One word of advice, though &#8211; don\u2019t overdo it, or you\u2019ll come across as unfunny and out of touch.<\/p>\n<h2><b>Be Green<\/b><\/h2>\n<p>People today are more environmentally conscientious than they\u2019ve ever been. For that reason, making your swag bag environmentally-friendly is a great way to play to the sensibilities of your guests, cut down on waste, and promote sustainability. There are other ways too, says Bury &#8211; charitable donations, eco-friendly goods, and digital swag are just a few.<\/p>\n<h2><b>Closing Thoughts<\/b><\/h2>\n<p>Too many conference organizers fail to pay attention to the contents of their swag bags. Their events suffer for it. Now that you know what\u2019s required, you can avoid being one of them &#8211; you can provide your guests with a collection of awesome, memorable, and high-quality gifts that\u2019ll keep them looking forward to your next event.<\/p>\n<p><em><strong>Need swag for your next event? Print custom bags and t-shirts in our <a href=\"https:\/\/www.bluecotton.com\/designer\">design studio<\/a>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Need swag for your next event? Print custom bags and t-shirts in our design studio. I want you to take a moment and think about the last conference you attended. You got a conference bag, right? What\u2019d it contain? Can you even remember? Don\u2019t be too upset if you can\u2019t. The truth is that many&#8230;<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[764],"tags":[],"class_list":["post-4039","post","type-post","status-publish","format-standard","hentry","category-event-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conference Swag: Assembling Bags People Will Actually Keep<\/title>\n<meta name=\"description\" content=\"Conference bags can be the highlight of an event. Most often, they\u2019re just forgettable wastes of space. How can you make yours the former, not the latter?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluecotton.com\/blog\/event-planning\/conference-swag-assembling-bags-people-will-actually-keep\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conference Swag: Assembling Bags People Will Actually Keep\" \/>\n<meta property=\"og:description\" content=\"Conference bags can be the highlight of an event. Most often, they\u2019re just forgettable wastes of space. 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