{"id":6094,"date":"2019-04-11T10:35:29","date_gmt":"2019-04-11T15:35:29","guid":{"rendered":"https:\/\/5bd4f92546.nxcli.net\/?p=6094"},"modified":"2019-04-05T10:39:13","modified_gmt":"2019-04-05T15:39:13","slug":"three-ways-your-charity-can-define-its-brand-voice-on-social-media","status":"publish","type":"post","link":"https:\/\/www.bluecotton.com\/blog\/articles\/charity-fundraising\/three-ways-your-charity-can-define-its-brand-voice-on-social-media\/","title":{"rendered":"Three Ways Your Charity Can Define Its Brand Voice On Social Media"},"content":{"rendered":"\n

I\u2019ve said it before, and I\u2019ll say it again.
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If your nonprofit is not leveraging social media to further its cause, it needs to start. Nowhere else can you reach a larger audience at such a low price point as on Facebook, Twitter, or Instagram. Nowhere else can you give your marketing efforts such a personal touch, or generate such engagement amongst your donors.
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Of course, none of the above will necessarily happen overnight. First, you must establish a solid foundation for your marketing efforts. The first and most important step in that process lies in discerning your brand\u2019s online voice – how it conducts itself and how it comes across on social media.
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There are a few central components to this voice. <\/p>\n\n\n\n

Understanding Your Culture<\/h2>\n\n\n\n

Let\u2019s start with the most important thing first – who are you, and what do you do? What is your nonprofit\u2019s purpose? Its reason for being?

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What do you value as a founder, and how do you want that reflected in your words and actions? How is what you\u2019re doing for your cause different from what other, similar nonprofits are doing for theirs? How are you making a difference, and why does that matter?
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These are all questions that feed into your organization\u2019s culture. Factors that influence your identity, both on the web and off. Everything you do should be defined solely by your values, ideals, and goals.
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To both how you aim to change the world and why. <\/p>\n\n\n\n

Being Mindful of How You Talk<\/h2>\n\n\n\n

Internal culture aside, what you say and who you say it to are every bit as important. Although most nonprofits have a somewhat broader audience than commercial brands, you\u2019re still going to want to figure out a few core demographics to focus your efforts towards. As noted by See3 Communications\u2019 Director of Content Marketing Bridgett Colling, you need a clear audience<\/a> – \u201cIf you think you\u2019re speaking to the general public, you\u2019re probably speaking to nobody.\u201d <\/p>\n\n\n\n


But how exactly can<\/em> you determine your target audience?
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