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The BlueCotton Blog

Keep Calm T-shirts: They Do Carry On

Posted on October 11, 2012April 17, 2025 by Leann Farmer

You’d have to live under a rock to be unaware of the “Keep Calm and Carry On” trend that’s been circling the globe. The British motto is ubiquitous, appearing on mugs, doormats, baby clothes and all sorts of various products.

Do you know where this saying originated?

According to Wikipedia: “The (Keep Calm) poster was initially produced by the (British) Ministry of Information at the beginning of the Second World War. It was intended to be distributed in order to strengthen morale in the event of a wartime disaster. Over 2,500,000 copies were printed, although the poster was distributed only in limited numbers.” In fact, only a handful still exist outside of the government archives.

The Keep Calm and Carry On poster was “rediscovered” in 2000, and since the Crown Copyright expired after 50 years, the Keep Calm logo is now in the public domain.

BlueCotton took its very first “Keep Calm” order in 2010, and the trend has gradually picked up steam. It is hard to walk past our printers without seeing one ready to ship daily. It is a perfectly simple and versatile design style. Just remove Carry On and replace it with anything you desire. For inspiration, look at 15 custom t-shirt designs that our customers have created below.

  1. Volley On

This fun tee works for any sport team.

  1. Teach On

Reward teachers with this Keep Calm shirt design.

  1. Play Sax

Make school band T-shirts with our clipart.

  1. Fight On

Fight against breast cancer with a Relay for Life shirt.

  1. Phyllis On

Celebrate someone with this customized T-shirt.

  1. March On

Marching band tees bring everyone together.

  1. Lawyer Up

Market your firm or teach civil rights with a playful air.

  1. Chant Hare Krishna

Made for the Hindu mantra, this spiritual Keep Calm shirt inspires people.

  1. Sparkle

This custom tee design is great for color guard, dance and cheer.

  1. Rush Phi Lamb

Enjoy Rush Week with your chapter.

  1. Go Greek

Greek community culture deserves to be celebrated anytime.

  1. Stay Fresh

Whether you’re being cool or sassy, show it off with this Keep Calm tee design.

  1. Play Flute

The iconic Keep Calm crown puts a twist on the earlier sax shirt.

  1. Ballet On

Ballerinas work hard, so keep their spirits up.

  1. Glam On

Cheer on the ladies in a Battle of the Sexes game.

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