With generative AI becoming popular in marketing and advertising fields especially, it makes sense that fashion and custom clothing aren’t far behind as another creative market. But how does artificial intelligence technology work? Can you use AI art commercially? We’ll answer these questions and more in our AI text to image design guide for custom apparel.
1. Understand How AI Works
First, any AI design generator must be trained. This is the casual term to describe the complex data processing that all artificial intelligence tools undergo. Three things go into this: high-quality data in large amounts, advanced algorithms and process refinement through repetition. These combine to help AI establish patterns within the relevant information.
Naturally, this leads to the question that lots of people ask about AI design tools. Can you legally have AI generated images for commercial use? The answer could be murky. If an AI tool was trained with copywritten material, anything it generates falls into a gray area that could be illegal to use for profit. That’s why it’s important to use an AI design application that you know can create custom designs that build your brand, generate interest at fundraisers, increase sales and more.
The BlueCotton Design Studio has that ability. Because it was carefully trained to ensure quality and legal commercial use, any custom clothing you make with it can be sold, raffled off, awarded, etc. without concerns around the design.
2. Be Specific to Get the Pictures You’re Imagining
The more information you give to a generative AI tool, the better your results will generally be. Don’t worry about limiting the outcome too much, either. For example, the right side of the above image shows a request for a cartoon parrot at a tiki bar with two stools. Yet there are four stools placed at two of the bars pictured in the results. AI is an adaptive technology and will adjust the image to be more aesthetically appealing in small ways like that. The results still align with what it was asked to do overall.
3. Put the Finishing Touches on Your AI Shirt Design
Choosing one of the tiki bars in the example above, you can see the blank signs now have Greek letters on them. The spring break words above the parrot image have a playful palm tree in another color, and the city is listed below as well. Fraternity and sorority trips are classic reasons to customize T-shirts, and AI generated shirt designs make it easier than ever for your chapter to give out impressive custom tees. Look at our other design ideas to see how different events and organizations can create distinctive apparel.
The human element makes a world of difference with custom graphic tee designs. In our online studio, AI design is just one tool at your disposal. Start designing at BlueCotton today, where all stages of production are handled in-house with our U.S. team.