Archive | March, 2011

31 March 2011 ~ 0 Comments

Neon is Back!

Neon is back? Believe it! What is old is new again. Fashion trends from 25 years ago are creeping their way back into the mainstream. This Spring we will be sprinkling our wardrobes with neon green or neon yellow tees. Our Anvil 3979 Neon shirts will take your boring wardrobe to the ‘party zone.’ We have seen this before. Ray Ban Aviator sunglasses are cool and hip again. So too are Sperry Top-Siders. I see people wearing Top-Siders who wouldn’t know where to find the bow of a boat. This is nothing new. Trends move thru cycles and neon is just one of them. I just hope we don’t see neon jeans or worse yet… MC Hammer pants. ICKY!

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30 March 2011 ~ 0 Comments

3 Super-Geeky DIY T-Shirt Projects

Ben Heck’s “Portal”-Inspired T-Shirt

Ben Heck's "Portal" T-Shirt

Geek idol and modding god, Ben Heck, created his own high-tech t-shirt inspired by the popular video game “Portal” by Valve Software. The project utilizes a small LCD display, a miniature security camera, and a battery pack to create a t-shirt that creates the illusion of having a see-through ‘portal’ on your torso. Check out episode 4 of “The Ben Heck Show” for a full step-by-step breakdown of how he made the shirt.

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28 March 2011 ~ 0 Comments

5 Things The Cadbury Creme Egg Can Teach You About Selling T-shirts

Many of our customers use t-shirts as a fundraiser for their school club or charity event. Some of our customers are entrepreneurs launching their own custom t-shirt line. With you in mind, I’d like to offer some tips on reaching your target audience and maximize your opportunity for sales. The Cadbury Creme Egg has been a staple of spring confections since the 70s, and has some unique qualities that I believe can help you move more merchandise.

1. Timing is everything. The Cadbury Creme Egg is the #1 selling confection…but only between New Years Day and Easter. Make sure your t-shirts are available when people are most receptive to buying them. Strike while the egg’s hot, as it were.

2. Be unique. Sure, there are a lot of other eggs out there, but the Cadbury Creme Egg’s unique form factor makes it a standout. It’s not just another chocolate egg, it has a fondant filling and even a yolk! Surprise your supporters with a super-sweet design. Make your t-shirt more than “just another t-shirt.” Make it a classic…a must-have…a superstar.

3. The Creme Egg is unshareable. Just a like a t-shirt, the Cadbury Creme Egg is a solo adventure. Everyone wants their own and they’re virtually impossible to break in half and share. This works for you. Make sure you order youth and extended sizes so that no sale is lost due to lack of sizes available.

4. Location, location, location. The Cadbury Creme Egg is prominently displayed in the impulse-buy area of the markets. Make sure your shirts are equally accessible and visible to your target audience at every opportunity.

5. Be an irresistible indulgence. Just like the Cadbury Creme Egg’s limited availability during the spring, you can market your product as a limited edition. Encourage customers to purchase your fundraiser t-shirt now so they don’t miss out on the hot shirt of the season.

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25 March 2011 ~ 0 Comments

Playing in a Band is Way Cooler than Playing 18 (with your kids)

Shands Greenlee, Customer Experience Manager

Last Saturday night my wife and I went to see The Reneaus play at The Wayland’s house. The Reneaus have some new material and were ready to break it out for other folks. I didn’t have any expectations. Why would I? They’re local. The lower my expectations, the less I’m disappointed. And, I don’t like being disappointed. (Full disclosure: I work with and for one of the band members – Warren Guyer.) Going to the show was a chance for me and my wife to get out of the house and hang out with some friends. Seeing a band play was mostly just an excuse to hang out. Well, I wasn’t disappointed. Quite the opposite, in fact! I was hooked from the moment the first chord was played. My wife commented that the lead vocalist, Ashley Winn Cooper reminded her of Hope Sandoval from Mazzy Star. They sounded great. I liked it. But what I liked most was seeing Warren play in a band with his daughter, Layne. I’m a father, and I dream about all the cool things I will get to do with my 22 month old son when he grows up. I look forward to taking him surfing and riding waves together and playing golf with him. After Saturday, I realized playing in a band with your child has to be way better than that.

Check out The Reneaus “One Foot”

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22 March 2011 ~ 0 Comments

Augmented Reality T-Shirts [Video]

Yelp's Augmented Reality ModeAugmented Reality (AR) is a fascinating technology that, put simply, alters your perception of the real-world with computer-generated images and sounds. If that doesn’t clearly explain the concept, don’t worry. AR is something better understood through demonstration. If you own a smartphone–such an iPhone–you can experience augmented reality through a variety of apps. For example, Yelp, an app that provides reviews of local restaurants and other businesses, features an AR mode using the iPhone camera. When activated, it uses your GPS and compass data to overlay the location of restaurants and other business on the camera image (see right).

Pretty neat, huh? Now AR technology is making it’s way to t-shirts in a variety of applications. The WWF (World Wildlife Fund) recently did a campaign in Russia featuring AR-enabled t-shirts that simulated the wearing getting shot. Why? To raise awareness of needless poaching of wild tigers. Check the video about the campaign:

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20 March 2011 ~ 1 Comment

Kentucky vs. Duke: A Fantasy Rematch

Monday, March 21, 2011: Leann Farmer, Customer Service

March is my favorite month of the year. The weather in Kentucky takes a turn for the better and I enjoy long weekends full of great basketball. Sunshiny days usually take the sting out of my NCAA Tournament Bracket predictably going down in flames. See, bracketology is not my forte’. The sheer weight of my own biases drag down any sort of rational selection process. Unlike Dick Vitale or Jay Bilas, I cannot look at the field of 64 and weigh the teams equally based upon their stats and strength of schedule.

Allow me to explain. I was born a Kentucky basketball fan. I grew up listening to Cawood Ledford’s play-by-play of Kentucky basketball games as my bedtime story. Every year I have Kentucky going all the way to the Final Four and winning the National Championship. Anything else is inconceivable. It would be treasonous to choose any other team regardless of the logic employed. Kentucky must win. We must cut nets and hang another banner. It is demanded. It is expected. It’s what we do.

Last year I bought tickets to the NCAA Final Four in Indianapolis. A vast majority of sportscasters and basketball experts picked Kentucky to advance to the Final Four, so I felt justified in spending the cash for a chance to see the Wildcats on the biggest stage in college basketball.

Yours Truly meeting Dick Vitale at the 2010 NCAA Final Four. It was awesome, babyyyyy!

We had major talent in 2010. John Wall, DeMarcus Cousins, Patrick Patterson, Daniel Orton, Eric Bledsoe… all taken in the 1st round of the 2010 NBA draft. This was our year. We would hang another championship banner in the rafters of Rupp Arena, I just knew it. I had my Final Four tickets in hand when March rolled around, and was horror-stricken as we were bested in the Elite Eight by West Virginia. I should have just taken that ticket money and paid someone to punch me in the gut.

Even though Kentucky didn’t reach the Final Four, Big Blue Nation was definitely in attendance. I packed my travel bags full of Kentucky t-shirts and wore them proudly everyday in Indy. The bellhop at the check-in to our hotel pointed at my shirt and commiserated over Kentucky’s tough loss to the Mountaineers. Folks in the elevator noticed as well, and told me they had family in Ashland, Kentucky. A kid at the breakfast buffet tapped me on the arm and asked, “Do you know John Wall?”

In this sea of Duke and West Virginia supporters, we scanned the crowds and recognized the familiar UK2K t-shirts (commemorating Kentucky’s acheivement of being the 1st school to reach 2000 wins). We pumped our fists at other Kentucky fans in the distance. We were strangers in a strange land, but Big Blue Nation recognized one another via t-shirt and reached out to shout down the injustice of a Final Four proceeding with our favorite boys in blue. There were loud shouts across the mall “Go CATS!” and smiles and waves and honks from Kentucky fans everywhere I went. In a cruel twist of fate, I had actually paid money to watch Duke win a National Championship. If you are a Kentucky fan, you can taste the irony here.

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